Chocolate Saray is a Turkish chocolate bar brand that is enjoying a considerate success in the MENA region and that is expanding through a franchise program to other regions globally including Africa. The brand targets all age groups and a low to medium, income level.
Transferring the brand to Brazzaville, we noticed a serious lack of clear brand identity and brand guidelines standards, hence, instead of deigning one more outlet, we took the initiative to re haul the over all look of the brand and its stores.
To maintain the look and feel of the original brand, we deeply analyzed most of its shops and stores, an were able to define several common and repetitive themes, colors, and typologies that are fit to be used as standard brand guidelines.
We then worked on those motives to develop a flagship store that can form the basis of any future expansion for the chocolate Saray stores globally.
